Since we started Sherpa Equipment Co. in 2017, our mission has been simple: build the absolute best rack systems on the market, support them with the best customer service in the industry, and help you get out there to explore with confidence.

Today, we are thrilled to announce the next chapter in that story. Sherpa Equipment Co. has officially acquired Baseline Overland. https://baselineoverland.com/

If you’ve been following the overland space, you know that Baseline Overland has carved out a reputation as an innovator in the domestic vehicle market. They share our obsession with fit, finish, and rugged durability.

By bringing Baseline into the Sherpa family, we aren’t just acquiring a company; we are expanding our ability to serve the off-road community. This move allows us to bring our premium aluminum rack solutions to a whole new lineup of domestic trucks and SUVs.

As our co-founder, Will Oliver, put it:

Whether you are a longtime Sherpa customer or a Baseline owner joining our community, this is a win-win. We are taking the designs Baseline customers love and injecting the manufacturing power and support structure of Sherpa.

Here is what you can expect moving forward:

• Sherpa Manufacturing Standards: All products will now be backed by Sherpa’s industry-leading manufacturing capabilities.

• Made in the USA: We are committed to keeping production right here at home.

• The Sherpa Guarantee: Baseline products will now come with Sherpa’s Limited Lifetime Warranty and our top-tier customer support.

• Expanded Lineup: We are now your one-stop shop for premium racks across a much wider range of vehicles.

This acquisition is about more than parts and metal; it’s about people. We are excited to welcome Baseline’s loyal community into the fold.

Peter, the founder of Baseline, shared his excitement about the transition:

We are excited to bring Baseline's community and brand into the Sherpa fold. Thank you for your continued support, and welcome to a new era of Sherpa Equipment Co.